Book: Confessions of an Advertising Man by:Here’s the scoop: A good friend of mine, and who spent many years on Madison Avenue has convinced me to educate myself further about 'old school' advertising, and has provided me with a great reading list, which I’m now one book through. If the rest are anything like this one, it should be pretty easy to get through them.Interpreted Thesis: More so than a thesis – there is a purpose behind this book.
David Ogilvy wrote this book for three reasons -. To attract more business. To demonstrate value for a public offering. To make himself better known in the business world. These three were in his own words, and I have a lot of respect for people who can admit to their own self serving motives. This book has no doubt educated a multitude of folks interested in advertising for many years as well. It really reminds me in many ways of a the motives for what a blog SHOULD be.
It is highly specific to what he was knowledgeable about, and he stuck to that topic to educate others, and had no qualms about admitting that the writing was fueled by ego and self serving motives.ContentsI. How to Manage an Advertising AgencyII.
How to Get ClientsIII. How to Keep ClientsIV. How to Be a Good ClientV.
How to Build Great CampaignsVI. How to Write Potent CopyVII. How to Illustrate Advertisements and PostersVIII.
How to Make Good Television CommercialsIX. How to Make Good Campaigns for Food Products, Tourist Destinations, and Proprietary MedicinesX.
How to Rise to the Top of the Tree – Advice to the YoungXI. Should Advertising be AbolishedKey TerminologyQuotes from dog-eared pages:The creative process requires more than reason.
Most original thinking isn’t even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconcious.' There is one stratagem which seems to work in almost every case: get the prospect to do most of the talking. The more you listen, the wiser he thinks you are.Amateurs do it by cajoling a group of agencies into submitting free campaigns, on speculation. The agencies which win these contests are the ones which use their best brains for soliciting new accounts; they relegate their clients to their second-best brains. If I were a manufacturere, I would look for an agency which had no new-business department. The best agencies don’t need them; they get all the business they can handle without preparing speculative campaigns.(1) What You Say Is More Important Than How You Say ItOnce upon a time I was riding on the top of a Fifth Avenue bus, when I heard a mythical housewife say to another, 'Molly, my dear, I would have bought that new brand of toilet soap if only they hadn’t set the body copy in ten point Garamond.'
(11) Don’t be a copy catRudyard Kipling wrote a long poem about a self-made shipping tycoon called Sir Anthony Gloster. Indeed an excellent book! As a do-it-yourself marketer it was definitely a good read with many of the principles working across different mediums.It touches base on the art of effective copywriting and references another even more powerful book on the subject authored by John Caples, “Tested Advertising Methods”. For anybody writing copy for the web this is definitley a must have book. Even though the priciples are geared toward print advertising, many of the methods can be utilized to sell on the web.
Publication dateAugust 1963Confessions of an Advertising Man is a 1963 book. It is considered required reading in many classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections:.
How to Manage an Advertising Agency. How to Get Clients. How to Keep Clients. How to be a Good Client. How to Build Great Campaigns. How to Write Potent Copy.
First Confession Pdf
How to Illustrate Advertisements and Posters. How to Make Good Television Commercials. How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines. How to Rise to the Top of the Tree. Should Advertising Be Abolished?In August 1963, 5000 copies of the book were printed.
Economic Hitman Pdf
By 2008, more than 1,000,000 copies had been printed. This article about a book on is a.
Confessions Of An Advertising Man Vs Ogilvy On Advertising
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